Page 71 - Mann Ki Baat English JULY 2022

choice of taking control of our destiny. The Government is taking steps to
boost this sector. The key here is to imagine brands which will resonate
with children like Chhota Bheem and manufacture them economically
and market and distribute them globally. 'Vocal for Local' is recognising
potential in local icons and capabilities and taking local markets
internationally. We need entrepreneurs and the Government to work in
tandem with investments and incentives to create globally competitive
opportunities.”
Amit Chakraborty, President, Toys Business Segment, Aequs
“The Indian toy market is starting to realize its potential. Thanks
to the recent policy initiatives from the Government which have been
immensely beneficial to the domestic toy manufacturing industry. The
increase in custom duties which came with the 2020 budget, the BIS
regulations on imports which started from January 2021, have helped the
Indian Toy industry. Today, many international toy companies show their
requirement from India and the business is bound to grow with time. It
is heartening to see that Indian brands are slowly beginning to make an
appearance on international retail shelves. I have no doubt that in the
years to come, India will have a significant share of the International Toy
market of approx. USD 90 billion.”
R Jeswant, CEO, Funskool

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