Page 70 - Mann Ki Baat English JULY 2022

Industry Leaders' Reaction on

Growing Indian Toy Industry

As our Hon’ble Prime Minister appreciated the efforts of Indian
entrepreneurs and startups in taking India towards the 'toyconomy', our
Doordarshan team interacted with the leaders in the Indian toy industry
to know more about this.

“We have been in the toy industry since 2014-15 but in the last 2-3
years the growth in the manufacturing of toys for the global market
has been exponential, especially during COVID-19 as India emerged
as a tough competitor to China. This sector has great employment
generating capacity specifically for women. Even the exports of Indian
toys are increasing. The support and impetus given by the government
is also helping in establishing this sector. India has a lot to offer to the
world. Toy is not just a play thing but an engineering product.”
Sreevatsa S G,COO, Microplastics

“Demand for toys in developed markets like the U.S. and EU, is
stable. The potential for explosive growth of this market is in expanding
economies like India. 'Make in India' is just not a slogan, it’s a choice, a

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