Page 62 - Mann Ki Baat English JULY 2022

Indian Toys, marketing, and infrastructure is
Global also being provided. A total of 19
Playground toy clusters across the country
have been approved under the
(Export Figures of Indian toys) Scheme of Fund for Regeneration
326 MILLION of Traditional Industries (SFURTI),
400 benefitting over eleven thousand
artisans with an outlay of Rs.
202 MILLION 55.65 crore.
(value in USD million) 200 towards making India a self-
300
Government’s
efforts
The
reliant toyconomy does not end

100 there. The country today is seeing
toy fairs, toycathons and toy
business leagues being organised
2018-19 2021-22 at the national level, which not just
Increase of promote indigenous toy industry
61.38% but also provide a great impetus
for the young minds to innovate
toy importing brands to explore and conceptualise novel toys and
manufacturing in India.
The Government is also Going
#Vocal4Local
planning a Phased Manufacturing
Programme (PMP) for toys (Import Figures of toys in India)
with an aim to build a robust
371 MILLION
indigenous manufacturing
ecosystem and provide the
400
domestic manufacturers a level
playing field with foreign brands.
A National Toy Action Plan has 300
also been prepared to help the (value in USD million)
local toys find a global market 200 110 MILLION
and efforts are being made to
develop toy clusters by making 100
States equal partners in this
entire campaign.
2018-19 2021-22
Decrease of
Need-based support to these
clusters in the area of design 70.35%
and innovation, technology,

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