Page 64 - Mann Ki Baat English JULY 2022
P. 64
THE EVER-EXPANDING PLAYGROUND
OF INDIAN TOY INDUSTRY
possible by the strong call issued
by the Hon’ble PM.
With an increase in the import
duty, followed by the introduction
of the Quality Control Order
on Toys, toy manufacturers in
India have begun to recognise
the significance of making safe
toys, this has given international
customers the assurance that
they could purchase toys from any
Manu Gupta factory in India as long as they meet
their statutory safety standards.
Director, Playgro Toys India Pvt.
Ltd Numerous manufacturing
facilities have also expanded
their operations in India to
accommodate the growing
domestic demand and demand
The Hon’ble Prime Minister’s from the international markets.
mention of the ‘Toy Industry of Indian manufacturers have begun
India’ in his recent 'Mann Ki Baat' making electronic toys, which
address, wherein he exhorted the were previously solely produced in
Indian Toy Industry to be 'Vocal China.
for Local' and India to become a With the assistance of State
Global Hub for Toys, is evidence Governments, guided by their
of the extraordinary progress that state toy policies, several new
the industry has made over the toy clusters are being built. The
past several months. toy Association of India is also
One will be happy to share that attempting to mainstream
Krishna and Ganesha-themed traditional toy clusters found
toys are top sellers in the US and across the nation, supported by
other global markets. German significant toy manufacturing
children can be seen rocking in facilities to become export-
their backyards on rockers made worthy. The findings are
in India, and Australian and promising, and the hub-and-
American children enjoy playing spoke design is effective for
with an Indian auto rickshaw and the traditional toy clusters.
a Rajdhani miniature-scale train. As a result, toy imports have
This is not a pipe dream but the decreased by 70 per cent during
reality which has been made the past three years. Over the
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