Page 61 - Mann Ki Baat English JULY 2022
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and manufactured in India and significant leap of 61.38% in the
is being well-received by the last three years. Toys, based
consumers. on the Indian ethos and value
India boasts a rich history system, are now going around the
in toy-making, dating all the world. Toy manufacturers from
way back to the Indus Valley India are also working closely with
civilization. Chess was first the world’s leading toy brands.
played in India as ‘Chaturanga’. The domestic toy industry
The modern-day ludo was has benefitted from a number of
then played as ‘Pachisi’. In our interventions by the Government.
scriptures too, there is a mention From mandatory sample testing
of several toys for Bal Rama and of each imported consignment
Gopal Krishna. Even our ancient of toys to enhancement of Basic
temples have engravings of toys Customs Duty on toys from 20
and games on their walls. per cent to 60 per cent, and
Taking forward this legacy, implementation of the Toys
India today is not just positioning (Quality Control) Order which
itself as a global manufacturing has brought toys under the
hub for toys but has also made compulsory Bureau of Indian
its mark in the global toyconomy. Standards (BIS) certification— all
The exports of toys has seen a these initiatives have resulted in
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