Page 31 - Mann Ki Baat - English, August 2022

development of women and programmes, has reoriented
children and to create a policy choices and ensured
‘Kuposhan Mukt Bharat’, Prime convergence through close
Minister’s Overarching Scheme coordination between various
for Holistic Nutrition (POSHAN) Ministries and Departments
Abhiyaan was thus launched towards the common goal of
in March 2018. The aim was eradicating malnutrition from
to achieve improvement in the country. By integrating
nutritional status of Children programmes such as Swachh
under 6 years, Adolescent Girls, Bharat Abhiyaan, Pradhan
Pregnant Women and Lactating Mantri Matru Vandana Yojana,
Mothers (PW&LM) in a time Beti Bechao Beti Padhao, Mission
bound and phased manner Indradhanush, Jal Jeevan
by adopting a synergised and Mission, POSHAN facilitates the
result-oriented approach. coverage of all essential nutrition
Spearheaded by the actions.
Ministry of Women and Child Implementation of POSHAN
Development, POSHAN Abhiyaan has been anchored through the
addresses malnutrition issues Integrated Child Development
across the nation through
components like ICT (Information
and Communication
Technology) Application,
Convergence, Community
Mobilization, Behavioural
Change & Jan Andolan, Capacity
Building, Incentives and Awards,
and Innovations. This flagship
programme, in addition to
giving momentum to existing

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