Page 41 - Mann Ki Baat English JULY 2022

of farmers, boost exports and
“It gives us a great motivational
push to see our work getting increase employment generation.
Beekeeping, which is both an
recognized on such a platform
art and fascinating science, is one
by the Hon’ble PM. It also gives
of the oldest practices in India and
us a sense of responsibility
has gained vast popularity in the
to perform better in the field.
It encourages many other recent few years as people across
beekeepers to grow their the nation are pursuing it as a
businesses and adopt honey profitable occupation. With the
advent of scientific developments
production as a sustainable
in the sector and support provided
profession.”
-Nimit Singh by the Government, a large
Beekeeper number of men, women, children,
and farmers are taking active
marketing and exporting it, and participation in bee farming
giving a leg-up to the beekeepers. across the nation.
With initiatives like the National The Prime Minister, in his
Beekeeping and Honey
Mission (NBHM), thrust
is being given to the
development of scientific
methods of beekeeping,
holistic growth of
the beekeepers and
infrastructural facilities
for collecting, processing,
trading, testing, and
branding honey and other
beehive products are
being set up.
'The Madhu Kranti'
portal is another advanced
initiative of the National
Bee Board under NBHM,
developed for online
registration to achieve
a traceability source of
honey and other beehive
products on a digital
platform. Along with
checking the quality and
source of adulteration
of honey, the platform is
an excellent innovator
to increase the income

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