Page 52 - Mann Ki Baat English JULY 2022
P. 52

“When I heard Hon’ble Prime
                                            Minister Shri Narendra Modi
                                            talking about the Minjar Mela, I
                                            was amazed. I couldn’t believe
                                            that he was talking about
                                            my letter. His mention will
          Shri Rama Raathotsava Fair, Maharashtra  popularize the event and more
                                            people will get to know about
                                            the rich culture of Chamba.”
                                                       –Shri Ashish Bahl,
                                                 School Teacher, Chamba

                                           India and abroad. This gives a
                                           picture of how these popular
                 Mogha Mela, Odisha
                                           cultural celebrations promote
                                           tourism.
                                              These fairs also become
                                           the spot where traditional art
                                           and culture get displayed in a
                                           beautiful way as local artists
                                           and craftsmen, in the form of
                                           folk dance, music, theater and
                 Baisakhi Fair, Punjab
                                           handicrafts, bring their skills in
                                           front of the world. The traditional
                                           fairs of India also promote
                                           'Atmanirbhar Bharat' and echo
                                           the voice  of ‘Vocal for  Local’ as
                                           they play the role of markets
                                           that  are filled with  indigenous
                Pushkar Fair, Rajasthan    products in the form of toys,
                                           décors, textiles, and other goods.
                                           The  increase  in  cultural  tourism
                                           not only helps the local traders,
                                           but  also  positively  impacts
                                           other business of the region like
                                           hotels, restaurants, travel, etc.
              Medaram Jatra, Telangana     Overall, fairs help in improving

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