Page 47 - Mann Ki Baat - English, August 2022
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hypertension, and are beneficial Pickle Story's story more powerful
for several ailments of liver and by introducing healthy snacks
heart, as they have high fibre and using millets. Sky is the limit for
mineral content. millet-based products. We are
Since our country is the currently making spice mixes and
largest millet producer in the murukkus from several kinds of
world, it is our responsibility to put millets grown in the State. We also
in our efforts to make our millets plan to bring other millet-based
a global product. The Pickle Story products which can become a
has now joined the bandwagon regular part of our consumers’
and is making efforts to promote breakfast, lunch and dinner.
millets. We usually make pickles The awareness about millets
and powders, most of which is gradually setting in among the
are recipes handed down from consumers. When we give free
generations. Two years ago, samples of our products, as a
we thought we should also way to promote millets, people
introduce millets in our products come back to us saying that
and introduce some ancestral they want to buy these products.
recipes which are prepared Millets are also gaining popularity
using millets. as street food. Considering all the
Millets are grown in health benefits of consuming
abundance in Telangana. So, millets, I would say ‘Live Healthy,
we thought why not make The Live Happy’.
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