Page 54 - Mann Ki Baat - English, August 2022

‘Darji Online’ : A True Testament of

Digital India

Digital India is giving
rise to new, budding digital
entrepreneurs in the
country. It is providing them
with a platform to expand
their business horizons
and make the most of it.
One such success story is
of Setha Singh Rawat of
Ajmer district, Rajasthan. A
tailor by profession, Setha
ji is today the proud owner
of an e-store called Darji
Online. Post pandemic, Setha ji collaborated with CSC Grameen
was willing to venture into the e-store, which is an e-commerce
digital space. In order to do so, he platform by the government, to
joined hands with CSC Grameen expand our base post-pandemic.
e-store and hired a few women Today through the means of the
to meet the large demand for CSC e-store, we not only get orders
masks by the customers. Little did from across the country but are
he know that this small start, with employing over 100 people, aiming
the power of Digital India, will turn for 500 people in the next 3 years.
into a successful business venture, Such is the power and magnitude
selling varieties of stitched clothes of Digital India. We started Darji
online across the country, and Online only for the production of
giving employment to hundreds masks and kits initially, but today
of women today. we deal in t-shirts, laptop bags,
Our Doordarshan team got in and various other items from the
touch with Setha ji to know more. garment industry.
“During COVID times, we Digital India has made
started a website called 'Darji everything very convenient for
Online'. A team of 5 people then people. Today, anyone sitting in

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